About THE BILLBOARD PROJECT
The Billboard Project was established in October 2007. Fifty original artworks of different Belgian and international artists were exhibited in the center of Antwerp. These artworks were placed in the Artfiche and AC Billboards. The duration of exhibition was one week. The exhibition was supported by the Antwerp City Library and the Koninklijke Academie voor Schone Kunsten Antwerpen. It was presented to the public as ‘Insight‘ and was followed by an opening journey through the exhibition. It had a very positive response from the public and the passengers that have experienced the billboards in a new way. Two years later, in July 2009 the Billboard Project was launched again. This time as ‘Artist Statement and Communication‘. AC Billboards offered nine double sided billboards to the artists in one of the most prominent streets in Antwerp, the Schoenmarkt. During the placing of artworks in billboards the passengers showed a great deal of interest in what was going on. The artworks have created a positive atmosphere in the street. Something different was happening. In the year 2011 the Billboard Project seemed to be more than just an open air exhibition. We became interested in the way the general public percived the artworks and in their opinion about art in general. The artworks were changing constantly, depending on the time of the day, the light and the viewer….